The real importance of findability

In this digital era, we are being overwhelmed by information. To find what really matters sometimes can be very difficult. Companies that help people to find something can be very succeeded, as Google proves.

The importance of findability is not restricted to the search engines. People die because they can’t find a hospital, for example.

A good Information Architecture can improve findability on the web. Users must have all the information they need without any barriers.

Its important to develop a good sitemap and a excelent internal search engine. To find or not to find an information can be the difference between getting business done or not.