Launch soon, launch always

An interesting way to reduce the development’s time of a web project is called by launch soon, launch always. Let’s imagine that we are building some school website. The final product must have, in addition to the institutional information and news, a newsletter system, registration system and restricted areas for each discipline.

If we opt to launch the site only when it is complete, it may take up to 120 days. But it’s possible to launch the site with the institutional information and news in about 30 days, then go launching, regularly, the other features.

The advantage of this practice is that the company doesn’t stay a long time without website - or with an old site - and can still collect feedback sooner, helping to improve the project. With that, in addition to satiate the client’s anxiety is also possible to improve the site earlier.