Dupé
Dupé, a famous brazilian sandals’ brand, was needing an action to promote their products in the Northeast of Brazil. The campaign was designed by Concept Marketing and Communications and called “You in Cover with Dupé”.
Three vans traveled through three brazilian states doing a promotional activity in which the buyer of sandals Dupé was invited to take a picture and include it in a magazine cover model. Wenetus, along with the designer Érika Focke, developed the system that merges the photos of consumers to cover previously set and a dashboard that generates reports of what was happening in the vans.
